Muhammad Ismail Hossain is a Professor at the Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. His research interests lie in tourism, consumer behavior, and supply chain management. His work has been published in many high-impact journals such as Journal of Travel Research, Sustainability, Current Issues in Tourism, International Journal of Tourism Research, and Journal of City, Culture, and Society among others. As a consultant, he is working for both not-for-profits and for-profit local and international organizations. He has co-authored the book Social Media Storms: Empowering Leadership beyond Crisis Management which is published by Routledge.